Book Cover of Dan Ariely

  • Predictably Irrational book cover design


    Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University, is a founding member of the Center for Advanced Hindsight. He is the author of Payoff and the New York Times bestsellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty.


    Ukrainian-language edition of 2018 by Old Lion Publishing House