Send Your Facebook Profile to Cape Town

  • Over 350 thousand people engaged with the campaign.
    Over 44 000 friends were invited to send their Facebook profiles to Cape Town.
    Table Mountain received its highest volume of visitors in 83 years.
    Cape Town received a 4 % increase in Tourism over the festive season
    Next year's bookings for holidays in Cape Town are up by 118%.
    Generated over R1000 000 in PR
  • 2013 Cannes Gold - Branded Content
    2014 Creative Circle Ad of the Year - Digital
    2013 Gold Loerie - Best digital campaign
    2013 Cannes Shortlist - Cyber
    2013 Cannes Shortlist - Direct
    2013 Clio Shortlist - Digital
    2013 Gold Assegai - Multiple Channel Campaign Award
    2013 Silver Assegai  - Branded Content
    2013 Gold Bookmark - Best Social Media Campaign
    2013 Silver Bookmark - Branded content

    2013 Best of Ogilvy
    2013 WPPed Cream - Integrated Winner

    2013 Best Interactive - Bestadsontv
    2013 SMITTY Awards - Best Overall Use of Social Media