Was a great oppourtunity to work with the Google in exploring a few characters sets for their hyper local app - Neighbourly. Neighbourly is a location-based app that connects you to your community, to get answers you trust, share advice and stay in-the-know together.
THe central idea was to was inspired by everyday street smart characters who have an answers for any question. Be it the Chai walla, milk man, autoricksaw driver or the dry cleaner, they are the most resourceful folks with great insights and answers to finding help on the street. Sharing credible information and advice that help your community.