Vogue Fashion’s Night Out Tokyo 2018
Escapism in a shopping center.
For the 10th year anniversary of Vogue Fashion’s Night Out Tokyo, Wade and Leta were invited to create a photospot in Tadao Ando’s Omotesando Hills shopping complex to coincide with the one night only fashion celebration that brings in 40,000 attendees from Tokyo. The challenge? Working within a 2200 cm x 2200 cm space due to fire restrictions. Instead of creating a wall, we set out to create a space that participants could interact with in a multitude of ways by using “escapism” as our theme. We created a utopian zen garden where people could climb in, pose on, and play with. Additionally, we transformed the nearby seating area into an extension of our installation where participants could take a rest and contemplate another glass of champagne.
Client: Omotesando Hills
Art Direction: Wade Jeffree and Leta Sobierajski
Design: Wade Jeffree and Leta Sobierajski
Agency: GAS As Interface
Fabrication and Installation: Masataka Nochi
Pamphlet Design: Omotesando Hills