Samuel Adams Packaging Illustrations by Steven Noble

  • Boston Beer Company commissioned Steven Noble to create a series of illustrations for Samuel Adams new line of beers that includes Hopscape, Fresh as Helles, Noble Pils, New England IPA, Sessions IPA and many more for all seasons. The illustrations include a variety of subject matter that include a diversity conceptual iconic illustrations rendered in a scratchboard engraving style. These packaging labels were distributed worldwide and have been very successful and launching their brand.