Little is a brand that generates content and experiences which can be enjoyed by families. Their aim is to transform cities into more friendly creative and welcoming spaces for families. Mercedes Salvador, alma mater of Little, entrusted us with redesigning their visual identity so that they could face this new stage of the brand’s development. Our proposal invites the community to share the early years of a person’s life with little.
We focused initially on the fact that within our frenetic lifestyles, we feel represented by a group and we develop a sense of belonging. We share individual moments and emotions with the other people in the group creating a sense of identity which unites us to them. For this reason we created a coloristic friendly intimate identity, full of empathy and capable of becoming an open community space.