Stories behind brand & typography 图意字语



  • 《图意字语》是一本关于字体和品牌形象设计的书籍,历经一年多整理现已正式出版发行。

    本书在设计上采用简约的白色与黑色字体的搭配,封面突出书名,将字体图形化呼应了内容本身。

    本书分别讲述了:1:还原设计师商业委托案例全流程解析,包含跟委托者沟通技巧、brief与命题、市场调研与内涵挖掘、灵感来源、头脑风暴、图形提取与设计、字体设计、色彩分析、提案与修改、设计思维与技巧、作品呈现等方面;2:标志设计(图字结合、字标),从标志设计基础、设计方法论、图形设计方法、字与图设计元素的关系、品牌形象系统(VI)设计,再现品牌设计的整个过程及视觉体现。3:字体设计;包含设计基础知识、设计方法、造字理论、经典字体的传承、美术字体设计再现以及字体标志商案设计分享。

    "Stories behind brand & typography" tells about the originality and process of some typeface designing and brand designing. It took me more than a year to transform the ideas into a book for publication.
    The book itself is designed following a simplistic style, with the title highlighted on the cover page by white background and black scripts. The Chinese characters displayed via graphics also reflect both the title and the content of the book.
    The majority of the book is devoted to the introduction of business designing cases, ranging from logo designing to script designing.

    你可以通过以下地址购买到本书:
    You can buy this book through the following website:

    亚马逊 amazon.cn     |    当当网 dangdang     |     京东 JD.com​​​​​​​


  • 谢谢观看
    Thanks for watching