Jhini Bini, Branding, Strategy & Innovation

  • Image credits: Zara ( Not for any commercial purpose)
    Class Project , Graphic Design module, Not for any profit 
  • This was an individual student project which involved branding and got extended to strategy and UX Design, to understand the whole ecosystem of a modern-day brand.A brand that creates products, services, and experiences to improve the lives of artisans in poor and vulnerable communities. In addition to designing products for artisans living in poverty, also working to help the social sector at large take a human-centered approach to problem solving.

    The brand will have responsive platform to customize the designs, and a transparent payment breakage which will help in reflecting the cause and contribution towards craftsmen and the craft.​​​​​​​
  • Read the complete strategy here
    Thank you :)