ROYAL STAG FACETS CAMPAIGN
AGENCY: OGILVY & MATHER Delhi
Group Creative Director: Nitin Shrivastava
Creative Director: Shashwat Shukla
Senior Client Servicing: Ashish Batra
Photography: Avaduth Hembade - Qench
CGI Bottle Photography Reference: Karan Shetty
CGI: Contantine Sazonov, Rahul Gupta, Sidhant Nanawarre, Yash Vaidya @Pixelpaint
Production & Co-ordination: Chirag J Doshi @Pixelpaint
Retouching: Prasad Shetty @Pixelpaint
Brief: The campaign showcases the new packaging design of Royal Stag.
It highlights the different facets of the Royal Stag bottle and the mono-carton.
The brand Royal Stag is the leader in its category and inspires millions to follow. Each facet of the bottle highlights the design assets of the brand. The illuminated, sharp edged facets helps to create a sleek and futuristic vibe. The new look of the campaign encompasses the fact that the brand Royal Stag is always ahead of the curve. The overall colour tonality of the imagery is inspired from brand colour - Burgundy. The glow around the bottle reinforces the aura and stature of the brand Royal Stag.