Predator - AR installation

  • In celebration of the re-launch of the all new Predator shoes, we created for Adidas an interactive installation that combined augmented reality and projection mapping. 
     
  • The AR experience was crafted with Paul Pogba who is the muse of the Adidas Predator campaign. 
  • Each environment was unique to each shoe. Three artists were selected to create illustrations that would reflect both their own style and their assigned shoe itself.