soun - Brand Identity

  • soun:
    Application on Android and iOS works on the preservation of financial rights between the seller and the buyer. and Simplify the transfer of funds and payments in electronic form.

  • Logo concept:
    Based on the nature of the company's work as a mediator for financial transactions and in order to ensure and protect the effective transfer of funds and reduce the risk of electronic payment... etc

  • We designed the logo to reflect this nature by simplifying a form inspired by the composition of all the letters of the English and Arabic words of the company name, in addition to a part of the lock icon and the link symbol, which confirms the company's ability to connect the customers and ensure the preservation of their rights.

  • Logomark Construction:
  • Arabic & English Logotype Construction: