HIROSHIMA CONSTRUCTION FAIR 2018
Client : 広島県 Hiroshima prefecture , Japan
Illustration CONCEPT :
“建”= Representing “Construction” , “Structure" in the character of Kanji.
We wanted people to see the poster and feel “Wow, it looks interesting” for this event success.
We thought how to realize it symbolically, enjoyably, and without huge energy (cost restriction).
Then, We chose this idea.
We added elements to the Kanji character ( Gothic font ) and made it into a building.
Sketches , B/W Lines
POINT : If all elements/lines goes along the grid, the dynamics disappear and it becomes too geometric.
So, some of those lines were drawn off the grid on purpose .
This brings out warmth and produces an effect that looks happy.
Various scenes :
This is an event for children to experience and learn the work of construction through play.
High place work (virtual reality), Wall painting work, Drone Flight Simulator
Making candle stands with concrete, Riding a concrete mixer car, etc...
Logo , Flyer
We made a logo to fit with the illustration. It has same world view.