Utkonos is well known as the biggest online food store in Russia.
But people have a habit to select meat, fish, fruits and vegetables manually, so they prefer supermarkets. Moreover, prices online are often lower, and Utkonos is quiet expensive.
We showed what happens offline. Utkonos cares not in words, but in actions.
Short video with a man that got under the curtain and saw how Utkonos cares about their food.
«Care» territory became the main theme in SM. In OOH we revealed that theme showing freshness, convenience and rage of Utkonos products.