Adobe MAX 2018, identity 3 + event graphics

  • LIGHT: Color, balance, glow, movement, reflection, refraction.

    For this year’s Adobe MAX conference, we wanted to combine light and motion to create unique animated stories on the streets of L.A., where MAX is returning after two years. We were inspired by Tao Tajima’s “Night Stroll.” We captured L.A. street scenes in beautiful 8K raw detail, then animated and composited the artist unique art, bringing their work to life.

    Michela Picchi  is the third artist in the series. Her story released bodies of glowing, technicolor paint onto the LA streets. Some organic, some geometric, both abstract and representational. The simple shapes present themselves as friendly and fluid visitors from a very vibrant planet converging to attend Adobe MAX 2018!  Michela provided us with vector art in Adobe Illustrator CC. Glows, reflections, and motion were added in Adobe After Effects CC. Key frames featuring the art are below and be sure to check out the full length video toward the bottom. 



  • Short teaser video
  • Original Illustrator art




  • Final still image






  • Full length video with sound


  • Event graphics








  • TEAM:
    Original art: Michela Picchi
    Motion design and animation: Steve Ogden
    DP, video: Mike Burton
    Creative direction, video: Dan Cowles
    Final still image: Neil Kryszak
    Photo retouching and compositing: Dan Fullington
    Creative direction, design: Kashka Pregowska-Czerw
    Music: The Gymnast by White Flowers, Marmoset Music

    Adobe MAX—The Creativity ConferenceOctober 15–17, 2018, Los Angeles, CA