Emoji Sign | Allstate

  • Challenge 
    Despite the laws and signs, 42.6% of drivers in the US, admit to texting while driving.
    Which makes that every 7.5 minutes, someone is hit by a car.
    IDEA
    Turn an emoji into a unique road sign to put driver’s eyes back on the road.
  • HOW
    The pop-up effect was achieved through perspective that took into account the POV of the driver and the distance from the driver to the crosswalk.
    To simulate a realistic height, the length of the sticker ended up being 60 feet.
  • Allstate, as an insurance company, also took into consideration the material, so that it would be safe for drivers:
    skid free and resistant to rain and impact.