Honda Capacetes: Formação

  • In its campaign to promote its newest line of helmets, Honda decided to make a 100% 3D film, developed by Lightfarm at the invitation of Y&R. Under the motto "Protect Your Freedom", the purpose of the video was to demonstrate all Honda Technology and safety contained in their helmets. To produce the video, our team used Cinema 4D, Octane, Houdini, Redshift and Zbrush.

    Agency: Y & R
    Directed: Rafael Vallaperde
    Cinematography: Diego Maricato
    CGI: Rafael Moco, Thiago de Sul, Marcelo Cabral, Kawe de Sá, Viviane Rodrigues and Alvaro Moreira 
    Editing, Post-production and Finishing: Thiago Paladino
    Production assistant: Stefani Pimenta
    VP of creation: Rafael Pitanguy
    Creative Directors: Kleyton Mourão, Beto Rogoski
    Copywriter: Flávio Cherem
    Art Director: Denon Oliveira
    Attendance: Léo Balbi, Diego Passos, Danielle Shimba, Talitha Gomes, Joana Credidio and Giovana Federighi
    Planning: Paulo Vita, Felipe Azambuja and Laryssa Queiroz
    Media: Glaucia Montanha, Thiago Martinez, Priscila Pimenta, Caroline Straub and Guilherme Almeida
    RTV: Nicole Godoy, Camila Naito, Monica Beretta and Stephanie Wang
    Sound Mixer: Antfood