The task was to design a set of illustrations, which would tell the story of the Edge of Texas event. The story is about how Texans are able to tap into a fundamental sense of ‘being Texan’ to push boundaries and drive innovation in art, culture, music and cuisine.
Main illustration telling the story in one snapshot. Nostalgic portrait of the Cowgirl looking into the portal in a shape of Texas.
Close-ups of the western Cowgirl shirt portraying native symbols of Texas, such as, Prickly Pear cactus, Bluebonnets, Yellow Rose, Chilli Peppers and Cutlery.
Additional visuals based on main illustration.
Second illustration presenting the portal of Texas leading to new areas of discovery.
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