The widespread use of digital tools has changed the architectural profession. A mature use of technology is influencing the language of "post-digital" architecture.
Charles Morris argues that in every language the study of semiotics is discernible in three different fields: Semantics, Pragmatics, and Syntax:
• Syntax (syntactics) is then defined as the study of the formal relations between signs; this field of analysis makes the study of signs possible, with particular reference to their relations with each other, by excluding from the survey both their meanings and functions.
Bjarke Ingels Group (BIG) is one of the most important firms in the contemporary architectural scene: a group of more than 300 professionals working on different scale projects worldwide, with offices in Copenhagen, New York, and London.