Oberig is an IT company. Their speciality is protecting information and computer networks of various state-owned enterprises, banks and OTHER commercial organizations.
in Ukrainian LANGUAGE the word "Oberig" stands for magical charm, that’s supposed to protect it`s owner. The name dates back to ancient slavic culture. I wanted to build a visual identity upon the name:
First part is RUSHNYK — an embroidered towel and famous ukrainian safety charm. Women cross embroidered it with decorations and hang near the entrance of their homes. I liked the analogy between building complex computer systems and embroidering a towel. That's how first part of the identity was born.
Second part is straightforward — computers joined in a network by Oberig IT. Key visual here is a combination of interconnected dots.
The third is a PAVUK (spider) — an ancient ukrainian safety charm. His appearance varies from time to time, but diamond shaped structure always remains.
That's how visual identity system