Commissioned illustration developed for VideoSharks Animation Studio's printed ad.
2018 // Montreal - Canada
///// first ideas/sketches and basic colour blocking:
the first sketches featured just a swimming shark with the falling objects behind. Then we went for the ~movie director shark~ version.
///// layer-stacking animation (digest of the colouring process)
I start setting the overall scene mood by creating a simple background/colour palette
Then I draw vector color blocks of all the basic shapes from each object and character.
Sometimes I blend some real photo textures to the objects to give them a more organic feel.
Then I start the lights and shadows rendering by first painting the shadows (masked into the vector shapes).
Then I paint the drop shadows, highlights, reflections, rim lights and fine details in general (my favourite process :)
On top of everything I usually add some filters and adjustment layers to balance the final colours and mood.
~This animation is just a stacking of the final Photoshop layers (around 250) :S