• Created during the height of the Blaxploitation genre, Luke Cage is an ex-convict imprisoned for a crime he did not commit, who gains the powers of superhuman strength and unbreakable skin after being subjected voluntarily to an experimental procedure. 

    * The logo is created on a 6x8 grid (In the United States, prison cells are usually about 6 by 8 feet in dimension)
    * The L and the overall C
    * The top right part is a representation of a closed fist from the front. 🤜🏾 (a la the intro of Luke Cage on Netflix)
    * The openings on the inside relate to escaping the prison.
    * Went with thick / powerful shapes, sharp edges
  • Part of the #HeroesAreAthletes branding project.