Created during the height of the Blaxploitation genre, Luke Cage is an ex-convict imprisoned for a crime he did not commit, who gains the powers of superhuman strength and unbreakable skin after being subjected voluntarily to an experimental procedure.
* The logo is created on a 6x8 grid (In the United States, prison cells are usually about 6 by 8 feet in dimension)
* The L and the overall C
* The top right part is a representation of a closed fist from the front. 🤜🏾 (a la the intro of Luke Cage on Netflix)
* The openings on the inside relate to escaping the prison.
* Went with thick / powerful shapes, sharp edges
Part of the #HeroesAreAthletes branding project.