MAGGI MIXES RELAUNCH

  • Publicis Cairo
    Creative Team
    Senior Art Director Ayman Anwar
    Senior Graphic Designer Mohamed Abd Al Bar
    Copy Writer Salma Ezz
    Account Supervisor Salma El-Bashary
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  • Brief
    LAUNCH MAGGI MIXES
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  • PLATFORM
    جددي
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  • INSIGHT
    THE RIGHT MIX OF INGREDIENTS EITHER MAKES OR BREAKS THE SUCCESS OF THE DISH.
    التتبيلـة الصـح سـبب نجاح أي أكلة
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  • Creative
    THE RIGHT SEASONING MAKES YOUR FOOD TALK.
    التتبيلـة بتنطـق أي أكلة
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    OUR HEROES IN THE COPIES ARE THE INGREDIENTS OF EACH RECIPE.
    IN EACH COPY WE FEATURE OUR HEROES (THE INGREDIENTS OF EACH DISH); WITNESSING THE UPGRADE IN THE TASTE AND SMELL OF THE DISH.
    A MAKEOVER THAT CAUGHT EVERYONE’S ATTENTION; THANKS TO THE REMARKABLE EXISTENCE AND ADDITION OF OUR MAGGI MIXES.
    WE’VE ESTABLISHED A CHARACTER FOR EACH INGREDIENT TO ALLOW OUR COPIES TO HAVE THAT LIGHT DRAMA SEASONED WITH A FRESH SENSE OF HUMOUR CRAFTED IN A WAY THAT MAKES IT RELATABLE AND REAL TO THE AUDIENCE.
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