Dubai summer surprises is an event which takes place every year, giving Dubai’s residents and visitors an amazing experience by providing them with a six-week shopping extravaganza offering them with amazing bargains, promotions, spend-and-win competitions and incredible entertainment throughout the City.
Icon was inspired by the six-week festival and decided to create a visual representing Dubai Summer Surprises showcasing what the event represents. The promotions, competitions and entertainment provided during these six-weeks were used as the main elements to help build our visual.
To start off, we sketched a mall in the shape of a box – with the idea of Unboxing a world of Excitement. This box consists of various activities that people can indulge themselves during these six weeks such as shopping, bowling, wild wadi, iFly and much more!
Once the sketch was finalized, we used it to create a 3D visual.