HERE Running - Nike +

  • HERE Running for Nike + 

    Project pitch to explore and investigate in the context of NIKE+ App, possible
    focus areas where to integrate HERE assets and experiences for runners’ use cases.

    Maps & Navigation:
    Most Demanded on Wearables

    Forrester Research published a study called “Five Urgent Truths About The Future Of Wearables That
    Every Leader Should Know,“ which highlight the fact location technology is a must have for wearables.
    indeed “Access Maps and navigate a destination“ has well as “see information about places when you are
    walking or traveling“ are ranking in first and third places in the list of the most desired features by American consumers (next page image).The study was based on a panel of 4,556 U.S. online
    adults, 2,067 of them agreeing of being intrigued by the prospect of getting a wearable device.

    Done at HERE Design Forward team