Nike HBL

  • Road to HBL​​​​​​​

  • Made with R/GA Shanghai and Final Frontier, "The Road To HBL" animation was crafted for an interactive experience "choose your own adventure" style, which allowed the user to build a personal story as a Nike's High School Basketball League player. 
    210 seconds of animation was produced generating 700 possible combinations of storylines. 
    Watch our favorite combination here.