TAAALKS: Branding, Animation, Web

  • TAAALKS - Challenging Boundaries
    Branding, Communication Design

    Boundaries in the design field are shifting - borders are challenged and constantly expanding trough new tools such as code, animation and dimensionality. Those means become increasingly important, shaping a new visual language and creating new experiences. Following the „Aabbc" exhibition, which brought together contemporary international graphic designers, we initiated „TAAALKS - Challenging the boundaries“, a networking and exchange event, which brings together creatives and designers seeking for new perspectives. 

    Speakers were: TwoPoints.Net, Martin Wecke, Niklas May, Process, Moniker.

    For this event, we have developed a visual identity that contains website and animations as well as posters, stickers, invitation cards and so on. The branding is characterized by the use of strong colors, contrasts and moving shapes. By the constant reposition of the shapes and colors, there arises a huge variety of optical illusions and shifting perspectives, representing new design process at the intersection of design and coding.

    Creative Direction: Maximilian Heitsch
    Art Direction: Gabriela Baka, Jennifer Oswald
    Animation: Jennifer Oswald
    Design: Jennifer Oswald, Gabriela Baka, Marco Kawan, Julia Schmitt
    Sound: Artur Nagenrauft
    Development: Artur Nagenrauft, Maximilian Heitsch, Korbinian Lenzer
    Photography: Hans Findling

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