• L·Fish爱愚,是一家位于上海以深海鱼料理为主的跨界快餐品牌。
    在标志设计中,以字母“L”和“F”为主要的设计元素,巧妙的将此结合成抽象的“鱼”的造型,标志整体简洁、现代、易于传播。
    配色上采用粉红色为主色,呼应品牌打造网红和跨界的发展目标。

    L.Fish is a cross-border fast food brand based in Shanghai that focuses on deep-sea fish dishes.
    In the logo design, the main design elements with the letters “L” and “F” are ingeniously combined into an abstract “fish” shape, which is simple, modern and easy to spread.
    The pink color is used as the main color to match the brand's goal of creating online star shop and cross-border development.






  • Design:Xiang hailong
    Year:2018

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