Multifunctional sports complex
The agency was faced with a task to develop and launch a new brand for the major sports center in Moscow region with total area of 12 000 sq.m. Idea of motivation became the foundation of the brand. The agency suggested a laconic name Go Park, which reflects the call to action. This concept influenced the choice of the domain name and the design of brand mediums.
Magenta Flame and Ultramarine colours as well as sports images became the key elements of the brand style.
Website name gopark.today continues the idea of active engagement into sports. Classes schedule, news, personal profile and separate pages about coaches — club’s clients have all the necessary sections and functions to start training.
Verbal and visual principles of communications materials design for Go Park found their reflection in outdoor advertising.
The team started working on the project already at the construction stage. Agency has developer an architectural solution for the interior, navigation and facade design.
As a result, the agency has developed a strong emotional and catchy brand. It motivates people to do sports every day, to overcome themselves and reach new goals. Go now. Go Park.
Creative Director Vitaly Afanasiev
Photo Dmitry Bulin
Camera Man Maksim Emelianov