Go Park. Multifunctional sports complex

  • Go Park.
    Multifunctional sports complex

    The agency was faced with a task to develop and launch a new brand for the major sports center in Moscow region with total area of 12 000 sq.m. Idea of motivation became the foundation of the brand. The agency suggested a laconic name Go Park, which reflects the call to action. This concept influenced the choice of the domain name and the design of brand mediums.

  • Magenta Flame and Ultramarine colours as well as sports images became the key elements of the brand style.

  • Website name gopark.today continues the idea of active engagement into sports. Classes schedule, news, personal profile and separate pages about coaches — club’s clients have all the necessary sections and functions to start training.

  • Verbal and visual principles of communications materials design for Go Park found their reflection in outdoor advertising.

  • The team started working on the project already at the construction stage. Agency has developer an architectural solution for the interior, navigation and facade design.

  • As a result, the agency has developed a strong emotional and catchy brand. It motivates people to do sports every day, to overcome themselves and reach new goals. Go now. Go Park.

  • Creative Director Vitaly Afanasiev​​​​​​​
    Art Director Vladimir Isaev
    Manager Kate Ozherelyeva
    Designer Daniil Solosyatov​​​​​​​
    UI designer Alexey Yurasov
    Photo Dmitry Bulin
    Camera Man Maksim Emelianov