„Moja Ostrołęka” (english: My Ostroleka) is the most popular local news site in north-eastern Mazovia region, Poland. Almost 60,000 people use it every day.
The task of Alkemia was to refresh brand’s identity by giving it a
friendly, consistent and modern feeling.
The logo as well as a whole identity system is based on a dynamic color palette. Different combinations of gradients are parts of a larger sequence. The inspiration for this concept were changes in an ambient light and colors that we can observe during the daily cycle.
Visual identity gains lot of positive energy from dynamic color palette. Many combinations of gradients provide lot of flexibility for the whole system. An important part of the rebranding was the catalog of advertising
services. It contains price lists,
ads schemes as well as descriptions of additional services.
Colorful wallpaper with a map of the city of Ostrołęka hung in the editorial office. It creates space for relax and conversations.