Beefeater Pink London Takeover


  • This summer we launched Beefeater Pink in the UK with a sensory ad campaign in Oxford Circus underground station. In partnership with Havas & Posterscope, our takeover of the station was created with a new screen-print process that infused strawberry-scents into the poster ink.

    The two-week long campaign took place in London's busiest tube station, filling the station with the smell of strawberries.

    The wider launch campaign stretched all over London and major cities in the UK, including tube takeovers, billboards, digital OOH and a social campaign.​​​​​​​
  • Awards:
    The Drum Out of Home Awards — Transport (Winner)
    Media Week Awards 2018 — Best Media Idea (Bronze)
    World Beverage Innovation Awards — Best brand marketing campaign (Winner)

    As featured on:
    Cassandra Daily 13 June 2018
    The Drum May 2018
    Brand Stories May 2018
    Drinks Bulletin May 2018
    Novotaste May 2018
    MSensory May 2018

  • CREDITS

    Creative director Michael Scantlebury
    Strategy director Dan Deeks Osburn
    Design director Adeline Chong
    Senior designer Davide Baratta
    Midweight designer Lise Dessons & Andres Clerc
    Senior account director Lauren McGregor
    Account manager Patricia Cascales García
    Project manager Sophie Ewings
    Director of photography Paul Lewis
    Creative Melissa McWhirter