Danceable Trailers | Chicago Latino Film Festival

  • SITUATION:
    2017 was a great year for Latin music in the U.S., with 7 songs topping the charts
    and Despacito staying #1 for a record-breaking 16 weeks.
    Americans were loving our music, but our films? Not so much. 
  • IDEA: 
    We created “Danceable Trailers” — a new way to promote the Chicago Latino Film Festival
    in places our target was already tuning in: radios and dance clubs.
    3 movie trailers were turned into reggaeton songs and used to promote the festival.
  • RESULTS: 
    The festival had its most successful year ever:​​​​​​​
  • Awards

    Lux Awards 2018:
    Shortlist in Ecuadorian talent for the world: Idea

    LIA 2018:
    Bronze in 
    Radio & Audio: Original Music
    Shortlist in Radio & Audio: Use of Music