Adobe MAX 2018, identity 1 + event graphics

  • LIGHT: Color, balance, glow, movement, reflection, refraction.

    For this year’s Adobe MAX conference, we wanted to combine light and motion to create unique animated stories on the streets of L.A., where MAX is returning after two years. We were inspired by Tao Tajima’s “Night Stroll.” We captured L.A. street scenes, then animated and composited the artist unique art, bringing their work to life.

    Yo Az is the first artist in the series. His story centered on animals, plants, and geometric shapes traveling through the City of Angels: lighting it, awakening the city, and in the end transforming into the beautifully harmonious neon MAX logo. YoAz provided us with vector art in Adobe Illustrator CC. Glows, reflections, and motion were added in Adobe After Effects CC. Below you can see the gorgeous details of the art and its amazing transformation and movement in the videos.

  • Short teaser video
  • Original Illustrator art

  • Final still image

  • Still frames from the video
  • Full length video with sound

  • Images from the event and other applications.

  • TEAM:
    Original art: Yo Az
    Motion design and animation: Steve Ogden
    DP, video: Mike Burton
    Creative direction, video: Dan Cowles
    Final still image: Neil Kryszak
    Photo retouching and compositing: Dan Fullington
    Creative direction, design: Kashka Pregowska-Czerw
    Music: Petals by Bibio, 2016 Warp Records

    Adobe MAX—The Creativity ConferenceOctober 15–17, 2018, Los Angeles, California