myfashionfruit | online shop


  • Fresh start ↔ New beginnings

    New beginnings and so many changes! Brand new visual identity and web design for myfashionfruit online shop. Striped down, black n white, dynamic typography, combined with clean and natural imagery are the key-values that shape the new visual and narrative identity of myfashionfruit.com

  • art direction, visual identity, web design


  • Credits
    Client - myfashionfruit
    Art Direction - Vasilis Pallas
    Fashion Direction - Amaryllis Tsitouri
    Photography - Orestis Tsirouris
    Models -  Nefeli, Elena, Irini, Katia



    vasilispallas © 2018