Lenovo ThinkPad 25

  • We teamed up with our friends from Ogilvy US to create animation celebrating the 25th anniversary of iconic and multifunctional ThinkPad 25 by Lenovo.

    Lenovo’s ThinkPad is already a well-established and a red-hot computer that needs no introduction. Neither its hallmark – the red colored button. You probably heard that ThinkPad is not just a laptop. But what if we told you that ThinkPad might be a game-changer? This was the starting point of our concept.

    We were challenged, alongside with 24 other creatives from all around the World, to create a video that would depict less obvious possibilities ThinkPad has to offer. Thanks to Ogilvy US we had full discretion on the topic and creative process. We decided to show the potential that stands behind this inconspicuous computer. The idea was to illustrates the creation process of a prosthetic that can be done out of ThinkPad components. Our team created a CG animation which illustrates how dozens of elements transform into a mechanical limb. This is how we brought this arm to life. Literally. With the ThinkPad.

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  • Client: Lenovo
    Agency: Ogilvy US
    Executive Creative Director: Mike Hahn
    Senior Art Director: Raj Ramamurthy
    Senior Producer: Jessica Fiore

    Creative Production Studio: Ars Thanea
    Executive Creative Director: Piotr Jaworowski
    Art Director: Maciej Mizer, Marcin Kowalski
    Animation Director: Adam Torczynski
    Production Lead: Marta Król
    Producer: Magda Błocian
    Concept: Michał Urbański
    Modeling: Ernest Kośka / Michał Serafin
    Lighting: Ernest Kośka / Michał Serafin
    Edit: Adam Torczynski
    Animation: Piotr Wołoszyński
    Compositing: Łukasz Wiktorzak