Beefeater Pink

  • The launch of a brand new strawberry gin by Beefeater London!

    With the gin market booming and new products launching on a weekly basis, half the battle is standing out. The Beefeater Pink campaign is designed to be bold and to disrupt – and inject a bit of youthful fun back into gin.

    We launched Beefeater Pink this Spring and it was immediately picked up by 12 markets, this was one of the highest uptakes for a new product launch in Pernod Ricard history. The work can be seen across the globe in out-of-home, on-trade and digital.

  • As featured on:
    The Drum May 2018
    Ad Forum May 2018
    Best Ads on TV April 2018

  • CREDITS

    Creative director Michael Scantlebury
    Strategy director Dan Deeks-Osburn
    Design director Adeline Chong
    Senior graphic designer Davide Baratta
    Midweight visual & motion designers Lise Dessons & Andres Clerc
    Senior account director Lauren McGregor
    Creative copywriter Alex Kosterman
    Creative Sarah Burrows
    Senior Producer Ann-Marie Richards
    Director of photography Paul Lewis
    Drink Stylist Tara Garnell