Faber-Castell is a 250-year-old pencil and art supply company that has been using regimental green as their identity for about 100 years. Although they are still in the market as one of the leading companies in the field, this new branding approach revamps the company by introducing vibrant colors and shapes to all product categories, which then become the customers’ personal world. The graphics have the intent to provide definition to the wide variety of products, and show that Faber-Castell treats their customers with individuality and intelligence. This approach to sketch and doodle styles was incorporated with the intent of making graphics more realistic to anyone who uses Faber-Castell.
Pratt Institute. Student Work.