On average, each Colombian spends 1 hour and 20 minutes more of electric power than they should.
In March 2016, after 25 years, Colombia faced a severe “Turn off”.
For this reason, the media agency OMD Colombia, built an initiative based on an energy saving culture to create environmental awareness, leveraging the power of mass media to help and inspire Colombians, from a new point of view, without useless drama or imperative action, instead, with educational content in partnership with Discovery Channel to present:
THE LIGHT OF THE SENSES
An inspirational journey through the stories of people with visual disability, they will teach Colombia, how to save energy using and developing all the senses.