Écorce changes its name to Featuring
Determined to shake things up and revitalize its brand after 13 years in the business, Écorce is making a bold move and changing its name to Featuring. The brand management and marketing communications agency will also be sporting a new slogan that captures the essence of its new name: “Featuring brands that can’t be ignored”.
The brand universe represents an eclectic yet structured playground that reflects our methodology and strikes a balance between strategy and creation.
The line between the letters F and T in the logo will serve as a graphic leitmotiv that puts the names of clients, talent, or partners front and centre, illustrating our pride in the collaboration.
In addition to changing its name, the agency has a brand-new visual identity and a website that includes summaries of stand-out projects and the agency’s work methodology.