Nationwide Express Corporate Identity

  • The purpose of this book is to showthe design process to rebrand acompany and develop the corporateidentity of the company. Rebrandinga company requires research andunderstanding of elements andprinciples of design to be able toredesign an aesthetic logotype,toolbox, a series of stationeries and
    applications for the company. Thebranding and identity of the companyhave to easily be identified to allowbetter recognition by the public. Theprocess of rebranding a companyalso require designers to understandthe essentials of the company inorder to express through the designconcept of the brand.