For Fischer's activation campaign at Thessaloniki's International Film Festival 2017, Athenian brewery invited advertising agencies and design studios to suggest their concepts on the annual key visual for Fischer's 'Audience Awards'.
Deriving from the idea of the projection machine displaying the film onto the white screen of the cinema, the concept was base on light and shadow. Utilising Fischer's iconic beer bottle as a container, a scene was illustrated which its majesty was revealed by light. As the director, the cinematographer and the actress pose in the composition, the famous church of Alsace is revealed in the background; right beneath the glistening stars and the shiny moon. All the elements of the bottle were positioned meaningfully inside the synthesis - the ribboned label and the embossed church.
In total, 17 layers of 320gsm paper, over 20 hours of laser cutting and 16 hours of assembly, lighting set up, shooting and frame building needed to create this illustration which is made entirely out of paper and photographed. An illustration conceived and executed based on the very principle of cinema, where light is the medium.