Global Digital MOJO
Asia Digital MOJO is a global & borderless digital agency with base offices in three cities of Hong Kong, Barcelona and Mexico City, that also added two cities Tokyo and Pune in 2017. We pursued the rebranding just when Tokyo and Pune were added to their network. At the same time, the company name was also changed to Global Digital MOJO (GDM).
First, to reinforce the sense of trust as a company, we began by reconsidering the impression “Playfulness” of the existing logo which was somewhat unbalancing as a global agency. By doing so, while keeping the essence of the existing logo, we were able to combine the rebalanced solid logo shape and the simple logotype to express the newly reborn GDM as a borderless agency based on trust with comprehensive business and design approach. The red in the existing logo expressed "the color of passion to pursue clear solutions to the problems the client has". This was also followed in the new GDM logo, but the color value adjusted to generate more impact.
The triangle at the top right corner of the GDM logo is a newly placed eye catch. It is meant to be a “bookmark (shiori)” or “dog ear” for the clients/end-users of GDM. The Japanese word shiori (栞) has its origin in “shioru (枝折る) - to break branches as markers so a hiker would not stray at a mountain path”, which nowadays means “a marker (dog ear) to note how far one has read a book” or “a guidebook for beginner”. Based on this meaning, the eye catch expresses that “GDM provides client/end-user with a variety of thinking methods, such as design thinking, that a client would never had utilized, and solutions based on it, and markers and guidance for reaching a clear goal by GDM”. Not just as part of the logo, this eye catch can be used in various applications as an accent.
Client: Global Digital MOJO, Digital MOJO Japan
Art direction, Logo concept, Graphic design: Hiromi Maeo (enhanced Inc.)
2017, Hong Kong, Barcelona, Mexico City, Tokyo, Pune