龍舌蘭設計 - 視覺識別 / TAKILA STUDIO - Visual Identity

  • 龍舌蘭設計 視覺識別 / TAKILA STUDIO Visual Identity​​​​​​​
  • 概念 / Concept
    在執行設計以前,希望跳脫形而下的表面思考,因此使用更加跳躍式的逆向思考,來取得象徵核心概念的詞彙。將「龍舌蘭設計」名稱進行解析,"龍舌蘭"象徵著工作室的外在形象,而"設計"象徵著工作室的實質內涵。再進行逆向思考得到的結果即為高品質形象且具有深度內涵的工作室。

  • Prior to the implementation of the design, I hope to jump off the surface of thinking, so use more leaps of retrograde thinking to achieve a symbol of the core concepts of the vocabulary. The name "Tequila Design" is analyzed. "Tequila" symbolizes the external image of the studio. "Design" symbolizes the essence of the studio. The result of reverse thinking is a studio with a high quality image and deep meaning.
  • 標誌設計 / Logo Design
    根據高品質外在和具有深度內涵之核心概念,設計出此款標誌。為豐富標誌概念,採用兩種形象來表達核心概念。酒杯擁有高質感的外在,且可以使酒的香氣(深度)得到昇華;而完形定律有著高品質的設計手法,並能夠表達出多層次具有深度的意涵。將二者合併即完成此標誌設計。
  • According to the core concepts of high-quality externality and deep connotation, this logo is designed. In order to enrich the concept of logos, two images are used to express the core concepts. Wine glasses have a high-quality exterior and can sublimate the aroma (depth) of the wine; while the Gestalttheorie has high-quality design techniques and can express multiple levels of deep meaning. Combine the two to complete this logo design.
  • 視覺設計 / Visual Design
    將「龍舌蘭設計」的核心概念運用於此,將用於象徵高品質的玻璃進行"堆疊",每次堆疊都得到一次造型的變化,不斷的添加元素使造型更加具有深度,在玻璃堆疊的過程中產生的模糊感也是設計從模糊概念到清晰成品的過程演示。
  • The core concept of "Takila Design" is used here. It will be used to symbolize high-quality glass "stacking". Each time you stack it, you get a change of shape. Constantly add elements to make the shape more depth in the glass stack. The sense of ambiguity created during the process is also a demonstration of the process of designing from a fuzzy concept to a clear finished product.


  • 客戶 Client : 龍舌蘭設計 TAKILA STUDIO
    設計師 Designer:沈家緯 JIA-WEI,SHEN
  • 2018放視大賞 平面類 第一階段入圍   
    Nominated for 2018 VISION GET WILD AWARD
  • 感謝觀看 / Thank you