Black Mirror 4 - Black Future Social Club

  • The future is broken. We all agree on this. 
    What most of us ignore is that the crack is getting wider as we speak. 
    To launch the 4th season of Black Mirror, the Netflix series examining the worst consequences of technology on our society, 
    we decided to take a step back from traditional approaches and put the audience into a potential episode of the show
    As part of this social experiment, we opened for 2 days a very unique club in which clients were not selected through a dress code and were not asked to pay with money. The only thing that counted was their influence on social networks.
    Do you have 1.000 followers on Instagram? Welcome to the Black Future Social Club.

  • ADV​​​​​​​




  • #BFSC become trending topic on Instagram after only 2 hours. 
    The event had a huge media coverage on press and social networks.

    Executive Creative Directors – Livio Basoli & Lorenzo Picchiotti
    Senior Copywriter –  Nicolò Carrassi
    Senior Art DirectorLuca Riva
    Account Director – Elena Panza
    Account Manager – Anna Norelli
    Integrated Production Director – Matteo Pecorari
    Event Manager – Laura Boy
    Projection Mapping – Resolute Studio
    Executive Producer – Ivan Merlo
    Producer – Simone Raddi
    Short film DirectorFabio Landi
    Short fim D.o.p.Tommaso Terigi
    Short film Sound DesignTommaso Simonetta
    Post Production SupervisorSeba Morando
    Editing – Daniele Dalle Piane
    Motion DesignerMarco de Benedictis