The future is broken. We all agree on this.
What most of us ignore is that the crack is getting wider as we speak.
To launch the 4th season of Black Mirror, the Netflix series examining the worst consequences of technology on our society,
we decided to take a step back from traditional approaches and put the audience into a potential episode of the show.
As part of this social experiment, we opened for 2 days a very unique club in which clients were not selected through a dress code and were not asked to pay with money. The only thing that counted was their influence on social networks.
Do you have 1.000 followers on Instagram? Welcome to the Black Future Social Club.
#BFSC become trending topic on Instagram after only 2 hours.
The event had a huge media coverage on press and social networks.
Executive Creative Directors – Livio Basoli & Lorenzo Picchiotti
Account Director – Elena Panza
Account Manager – Anna Norelli
Integrated Production Director – Matteo Pecorari
Event Manager – Laura Boy
Executive Producer – Ivan Merlo
Producer – Simone Raddi
Editing – Daniele Dalle Piane