This project consists of a collaboration between shirāz & dāryān and fashion designer Nakisa Nasab. During the process, there were two sessions of outdoor/indoor fashion photography and the editorial design of a portfolio book in addition to logo design.
Fashion Designer - Nakisa Nasab // Makeup Artis - Zari Keshavarz // Model - Negin // Branding, Photography & Editorial Design - shirāz & dāryān
─ Paintings - Afarin Sajedi
PHOTOGRAPHY & EDITORIAL DESIGN °
P H O T O G R A P H Y & E D I T O R I A L D E S I G N
S Y M B O L I S M
Symbolism was a movement in Literature and Visual Arts, rooted to Romanticism (1885-1910). The inception of new movements in Literature and Poetry that dated back to the 20th century was caused by Symbolism. Symbolists believed that producing symbols from ideas is what art in general needs, rather than representing their visual imagination of the object. Painters such as Auguste Rodin, Gustave Moreau and Pierre Puvis de Chavannes in France, Jan Toorop in Netherlands, Ferdinand Hodler in Switzerland, Gustav Klimt in Austria, Mikhail Vrubel in Russia and Giovanni Segantini in Italy all followed this movement. Paul Gauguin is considered a Symbolist among some art experts.
S u r r e a l i s m
An avant-garde movement in Literature and Art which was started after a statement from Andre Breton. It was mentioned in the statement that the main goal of the movement is “to understand the difference between the reality and dream via a new reality”. The word Surrealism was previ- ously used by Guillaume Apollinaire describing works done by some artists, especially Marc Chagall. Even though surrealism was initially meant for Literature but it was in Painting that it’s features blos- somed. These features can easily be seen in the works of artists such as Salvador Dali, Jean Arp, Max Ernst and Joan Miro. New Ideas were published in Surrealist publications such as Surrealist Revolution; the first of its kind, published in Paris in the year 1924. Andre Breton and Louis Aragon were the head of the publication and artists such as Robert Desnos, Giorgio de Chirico, Man Ray, Ernst, Pablo Picasso and Andre Masson worked alongside them. This made Surrealist Revolution, the best of its kind. Later Minotaure (1933-39) became the number one Surrealist magazine. Until the end of the second world war, groups from Belgium, England and the US tried their hands in Surrealist magazines. Surrealism in painting can be divided into two parts: The first part that was described by Dali as “Imagined objects painted by hands”, used traditional styles such as Realism to present a disoriented and disordered world. Imaginary Landscapes filled with different types of objects, insides of different animals made to look like something completely different, monstrous cretures etc. can all be seen in the first part. The basis of the second part is Technical innovations. Lines and colored Shapes are mixed in a way to Evoke a specific mental image. The types of artists who follow this part of Surrealism, sometimes use techniques such as Collage to develop their ideas. Both groups tried to mix the reasonable and the unreason- able. Surrealist poems created by poets such as Sunol Alvar and Rene Crevel and also two important Surrealist movies made by Luis Bunuel and Dali followed the same pattern. 1930s were the peak of this movement. In these years, different Surrealist groups were made in countries like England, The Us, Scandinavian Countries, Japan etc. In the time of war, so many of the Surrealist artists, migrated to the US and this affected the US art and its Artists. Some of the French Artists continued their work in their own country. The first Exhibition to host the Surrealist Artists (1925) and the International Surrealist Exhibition (1965) were both held in Paris. Surrealism highlighted the Passivity of the western man in a social crisis. At the same time, it helped the human understand himself better by understanding his environment. Nowadays, Surrealism is associated with Imaginary images in Art, but we can never call Surrealism an artistic method.
Analyzing paintings done by Afarin Sajedi. The design of the clothes is influenced by some of Afarin Sajedi’s paintings, done between the years of 2009 and 2013. The paintings are portraits of women who look directly at the audience. They are very still and have a bit of sadness in their look, transferring the idea that they are rotting, dying slowly. These paintings are the results of a very creative mind. The kind of creativity that can only be achieved by an Iranian woman. The kind of creativity that shows that this woman is not from a middle-class family and doesn’t have middle-class concerns. The paintings are surreal and symbolic and portrait women who are calm and collected in looks but as you go deeper, you find sadness rooted in their stare and their not-many facial expressions. Their timid looks, eye direction, wet eye sockets that resemble marbles and the clotted blood beneath the surface of the skin of their face and on their lips, all tell us about a disturbing sadness in the characters’ lives. The elements used in the paintings are all rooted in the art of eastern Europe (Classical Art). Women portrayed are arrogant with stiff shoulders which could sometimes resemble Feminism. Analyzing the elements in the paintings: [Fish] Symbol of Redemption – The mother goddess in Christianity, Vagina, Woman, The origin of Birth, Life after Death. [Knife, Fork, Spoon] Symbol of Reign – Blue blooded (especially if located on the head). [Women] A Noble woman, what is important is the fact that these women try to preserve their looks (stiff shoulders and tense necks) even though they’re visibly sad. [Eye] The most important element in this collection. They fully express all the emotions. Eye in the Arts and Mysticism has always represented the deep feelings and the spirit of the man.
“Clothes as Art”; is the best way to describe the effort done by making clothes into a reliable medium that can be used to express new meanings in Art itself. Artists and their research in the twenty-first-century helped them find a new language and different mediums to express their art in. Clothes are one the mediums that are being used in today’s art and has made it to the public eye. What clothes designers achieve is simply Art and the different fashion trends are simply related to this medium. Fine Arts have always been affected by the society and the governments that rule them. This means that a society which has been involved in a number of wars will see the effects in their Fine Arts, directly or otherwise. Having said that, you can learn about a country’s history, politics, society and financial situation by reading history books that could have false information or simply by analyzing their Art.
- Quoted from the designer
m o o d b o a r d
In those strange eyes do you find your real self? // If You touch her soul, you can see in her eyes how she tries to be strong despite the pain. // You see things as you are, even in a broken mirror. // EYES ARE THE WINDOW TO THE SOUL. // Be needless to touch your soul to feel your pain to achieve freedom.
B R A N D I N G
Logo Design, Invation Cards for Insatltion Fashion Show and Business Card