We were approached by NAGARAYA to collaborate on a 15 spot with the goal of revitalizing the decades-old brand through motion.
We thought of pushing the bar further and creating a new character and set of elements, setting them up to create a new campaign.
This is the 1st spot that we worked on for them. :)
This is the initial styleframe that we had as we were developing the look and feel of the piece.
Concept & Direction: Acid House
Character design & animation: Gerone Perez
Element design & animation: Jo Gregorio
Compositing: Ivan Despi
Music: Diego Mapa