After two years of filming amazing landscapes and interviewing the most important architecture firms of Tuscany, 120g's first film is completed: Tuscanyness hit the screens of Pisa, Lund, Lisbon and Florence, and is now free to watch online.
While I designed the illustration above ☝︎ for one of the three official posters of Tuscanyness, we were lucky enough to have the permission to feature Marta Signori's illustration of tuscan hills published on "IL - Idee e Lifestyle" by "Sole 24 ORE", N° 82, July 2016 ☟.
The image below ☟ is part of the Instagram and Facebook advertising for December screening of the film: using the carousel post type on Facebook and Instagram multiple photo with a clear CTA, "Grab one of them!", we prompted interested people to book a ticket for the screening.
The spreading of Tuscanyness project passed mainly through the social media: Facebook and Instagram are our most powerful platforms to reach new people, and alongside our website centoventigrammi.it
are the funnels which lead views and interactions. I took advantage of the new video-cover
of Facebook pages to promote Firenze's December screening with a customized mini-trailer ☟ with violet and purple branding of Tuscanyness to match La Compagnia's colors.