McDonald's Arabic Typography





  • McDonald's Ramadan Campaign

    IDEA
    During the Holy month of Ramadan, showing food offers on billboards by day time can be offensive.
    To avoid this we will be replacing the food shot by calligraphy during the day, and will reveal the real food shot by night.
    Headline: عشان ما تجوع خطّيناه
    Which means "To not feel hungry, we typed it."

    EXECUTION
    Writing the name of each product to create the composition of the meal in calligraphy.
    Following the same composition of the food shot (since it’s a teaser revealer we need to have the same elements
    at the same place).

    ITEMS
    Chicken Mac - تشيكن ماك
    Fries - بطاطس
    Coke - كوكاكولا
    Brownie Sundae – براوني صنداي
    Laban - لبن
    Mc Nuggets - ناجتس





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    McDonald's Ramadan Campaign 2017
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    Agency: Leo Burnett Beirut
    Client: McDonald's KSA
    Typography Design: Rami Hoballah
    Art Director: Andre Freiha