McDonald's Ramadan Campaign
During the Holy month of Ramadan, showing food offers on billboards by day time can be offensive.
To avoid this we will be replacing the food shot by calligraphy during the day, and will reveal the real food shot by night.
Headline: عشان ما تجوع خطّيناه
Which means "To not feel hungry, we typed it."
Writing the name of each product to create the composition of the meal in calligraphy.
Following the same composition of the food shot (since it’s a teaser revealer we need to have the same elements
at the same place).
Chicken Mac - تشيكن ماك
Fries - بطاطس
Coke - كوكاكولا
Brownie Sundae – براوني صنداي
Laban - لبن
Mc Nuggets - ناجتس
THANK YOU FOR WATCHING
FACEBOOK | INSTAGRAM
McDonald's Ramadan Campaign 2017
Agency: Leo Burnett Beirut
Client: McDonald's KSA
Typography Design: Rami Hoballah
Art Director: Andre Freiha