Branding, Graphic Design, Art Direction
I decided to create a fictional yoga studio brand that represents the antique traditional and fresh modern qualities of the yoga culture. First I came up with the name The Inner Horizon that symbolises the intrinsic mental and extrinsic physical growth the of human soul and body, and later I shortened it to Horizon. I was inspired by the fragmented textured marble covers and lush vegetable environment of the ancient Indian monuments. That resulted the primary deep green, the secondary lowly saturated coloured tones and the archaically elegant typeface. I wanted to create a clean yet reminiscent visual appearance for this brand.
Branding, Graphic Design, Art Direction: Tunde Molnar