Entertainment is beyond TV channels subscriptions now a days. Its more about relaxing, imagination, excitement, put together a strong engagement. Life is hard, and a lot of people come home tired from work. They want some entertainment and a sense of achievement. So that's what OSN gives them.
So the idea of this campaign was: OSN brings experience to customers at their place. It is inspired by the viewers, their expression, spirituality. Hence, we created visuals focusing on the viewer, who is our hero, showing the reel life action come to life.
OSN brings action and experience!