The location of our country, its complicated relief, its climates and
its evolutionary history have resulted in the great wealth of environments, fauna and flora that place us among the world’s top 5 places.
This great natural diversity offers many opportunities for development and in return gives us a great responsibility as custodians of nature.
Mexican leaders who inspire us to build a better country: from admirable craftsmen and tireless athletes, to reknowned scientists
and world-class artists.
The idea of “Celebrando México” campaign is to tell our national stories worthy of pride, which you can not miss.
Discover the wonders of Mexico!
Taking the idea of Mexico’s mestizaje as a premise, we decided to divide the country into 4 zones:
NORTHWEST, NORTHEAST, SOUTHWEST
In the end we created surreal abstractions and color palettes according to the regions, ecosystems and
geographical areas such as:
desert, beach, rain forest, etc.
The base for these structures is formed by the diverse minerals extracted from the subsoil of these particular zones.
Due to the time table (no more than 2 weeks to conceptualize,
elaborate and final render), we worked conceptualization and graphic development in a parallel way.